Digital marketing, also called online marketing, is an internet marketing strategy which takes place over digital channels only. The aim of digital marketing is to attain new clients through the web with other conventional tools and methods. In a way, it is a combination of traditional marketing strategies with newer ones. This involves creating brand awareness in the digital space and making it easier for businesses to expand their reach to clients through various mediums such as Communication. Here are some digital marketing trends you should keep an eye on:

 

Social media is one of the most dominant digital marketing trends today. With more people accessing the Internet on a daily basis than any other source of news and information combined, social media is fast becoming the popular choice for seeking out information. Almost everyone has a Facebook or Twitter account, and many more use Pinterest, LinkedIn and StumbleUpon for their business networking needs. The reason for this popularity is clear: everyone wants to be seen or known on these sites! These are a great platform for businesses to advertise their products and services and to connect with customers.

 

Email marketing is another one of the digital marketing trends many marketers are following. Email marketing has been used for decades and it's still a highly effective marketing tool. While email marketing can cost a business money, the ROI can be staggering for companies that invest in this technique. Most email marketing campaigns are setup to deliver targeted messages to specific demographics within a specified geographical location. Because of this geographic targeting, marketers can greatly increase their exposure and brand awareness to their target audience while significantly decreasing their cost.

 

Video marketing is another of the key Digital Trends you need to keep an eye on. Most people have seen at least one video ad on a website, but many haven't even heard of video marketing. If you want to succeed in the growing video marketing trend, there are a few key points you need to keep in mind.

 

The first digital marketing trends you need to keep an eye on are apps. Apps can do a lot to help a business gain more exposure. Popular apps such as Twitter, Facebook, and Foursquare allow businesses to interact with their consumers on a one-of-a-kind basis and to broadcast messages to their followers. If your business is not currently involved with one or more of these social media platforms, now is the time to get started.

 

The second of the digital marketing trends that you need to keep an eye on is geofencing. GeoFencing is basically putting a boundary around your account so that content published on your page or site is only visible to users inside that geofenced area. A popular application is Instinctive Geofencing, which is a feature available on a number of the most popular social media platforms such as Facebook, Google+, and Twitter. If your business is not currently taking advantage of this service, now may be a good time to take it a step further. Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Social_media_marketing.